Samuel Ashley x Moomin

Samuel Ashley x Moomin

Crossover Collection

Be a brave explorer – kick off the Nordic midsummer with a big adventure in the Moominvalley!

The Adventures

The Moomin family and their trusted friends goes on various unusual and interesting adventures with tons of curiosity and tolerance. Let's go explore the wild!

Our Collaboration

This exclusive collaboration brings Moomin characters to life on Samuel Ashley's iconic designs. Shop the Collection in-store and online now.

This Collection is exclusively available in Hong Kong, Macau and Taiwan.

special offer

Free Gift

Get a Leather Charm for FREE

Receive a Moomin Characters leather charm for FREE when you spend over HK$1,200* on Samuel Ashley x Moomin Collection, while stocks last.

The complimentary gifts are available in your choice of two styles - Snufkin or Little My.

* It is applicable to single net transaction only. T&Cs apply.